Marketing & Funding

A completely optional section, but write your ideas now so you don’t forget them later. It’s important to think about how you are going to market your game even before starting your development. It’s also important to know where the money to make the game is coming from.

“A plan is a real thing.” – Jesse Schell, Book of Lenses

For example:

Prototype the first level, and launch a Kickstarter campaign where we show that level.

Try to land a publishing deal.

Is there any Government funding we can apply to?

Create a press kit and send to gaming news websites.

Start a YouTube Channel and post development diary videos.

Etc.…